Privacy Policy

Last updated: 21 July 2026

This Privacy Policy explains how Alexdigital Limited, trading through Estepona.life (“Estepona.life”, “we”, “us” or “our”), collects, uses, shares and protects personal data when you visit https://estepona.life, create an account, place an order, subscribe to marketing communications or contact us.

1. Who is responsible for your data?

The data controller is:

Alexdigital Limited
Unit 19 South Western House
Southampton
Hampshire
England
SO14 3AS

Email: alex@estepona.life
Telephone: +34 654 605 430

2. Personal data we collect

Depending on how you use the website, we may collect:

• Identity and contact information: your name, billing and delivery address, email address and telephone number.
• Account information: your username, encrypted password, account preferences and order history.
• Order information: products purchased, order value, discounts, delivery instructions, returns, refunds and communications concerning an order.
• Payment information: payment method, payment status, transaction reference and limited payment details provided by the payment processor. Complete payment-card details are normally submitted directly to the payment provider and are not stored by us.
• Communications: information submitted through contact forms, email, telephone, customer support, reviews or comments.
• Marketing information: newsletter subscription status, consent records, campaign interactions, email opens, link clicks and shopping activity associated with marketing campaigns.
• Technical and usage information: IP address, browser and device information, approximate location, pages viewed, referral source, session information and cookie or similar identifiers.
• Fraud and security information: login records, suspicious-activity indicators and other information needed to protect our website and transactions.

Where information is required to complete an order or comply with a legal obligation, failure to provide it may mean that we cannot supply the requested products or services.

3. How and why we use personal data

Purpose	Data commonly used	Legal basis
Process purchases, payments, deliveries, returns and refunds	Identity, contact, order and payment information	Performance of a contract or steps requested before entering into a contract
Create and administer customer accounts	Identity, contact and account information	Performance of a contract
Respond to questions and provide customer support	Contact details, communications and relevant order information	Performance of a contract or our legitimate interest in assisting customers
Maintain accounting, tax and commercial records	Identity, order, transaction and invoice information	Compliance with legal obligations
Prevent fraud, misuse and security incidents	Account, transaction and technical information	Our legitimate interests in protecting customers, our business and the website
Send newsletters, promotions and abandoned-cart reminders	Contact, marketing, order and shopping information	Consent, where required
Personalise and measure marketing campaigns	Marketing interactions, purchase history and website activity	Consent where cookies or comparable tracking technologies are used
Measure website usage through Google Analytics	Cookie identifiers and technical and usage information	Consent
Establish, exercise or defend legal claims	Information relevant to the dispute	Our legitimate interests and compliance with legal obligations

Where processing is based on consent, you may withdraw that consent at any time without affecting processing already carried out.

You can unsubscribe from marketing emails using the unsubscribe link included in each message or by emailing alex@estepona.life. Transactional messages concerning your orders, account, security or requested services are not marketing messages and may still be sent when necessary.

4. WordPress and WooCommerce

Our website uses WordPress and WooCommerce to operate the online store.

When you place an order, create an account, submit a review or otherwise interact with the store, relevant information may be stored in our WordPress and WooCommerce database. This may include your contact details, order details, account information, IP address and communications.

WordPress and WooCommerce are software used to operate the website. Their use does not necessarily mean that Automattic receives your personal data. However, data may be shared with Automattic if we activate separate services such as Jetpack, WooPayments, WordPress.com services or connected WooCommerce extensions.

5. Omnisend

We use Omnisend to manage email marketing and, where enabled, marketing automation, segmentation, subscription forms, abandoned-cart reminders and campaign reporting.

Information processed through Omnisend may include your name, email address, telephone number if SMS marketing is enabled, subscription status, consent record, order history, cart activity, website activity and interactions with marketing messages.

Omnisend primarily acts as our data processor when handling this information on our behalf. It may use affiliates and subprocessors located inside and outside the European Economic Area or United Kingdom.

Where required, international transfers are protected using recognised safeguards, such as the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Addendum.

Further information is available in Omnisend’s Privacy Policy and Data Processing Agreement.

6. Google Analytics

Subject to your cookie choices, we use Google Analytics 4, provided by Google, to understand how visitors use the website and to improve its content, performance and customer experience.

Google Analytics may process information including:

• Pages viewed and actions taken;
• Approximate location;
• Device, browser and operating-system information;
• Referral source;
• IP address and online identifiers; and
• Google Analytics cookie identifiers.

Standard Google Analytics cookies include _ga and _ga_<container-id>. These ordinarily have a maximum duration of two years, although browser restrictions or our configuration may shorten that period.

Non-essential analytics cookies are used only after consent where required.

Google may process information outside the European Economic Area or United Kingdom using legally recognised transfer safeguards.

Further information is available in Google’s Privacy Policy and its information about safeguarding Analytics data.

7. Cookies and similar technologies

We use:

• Strictly necessary cookies required for features such as the basket, checkout, security, account login and storage of cookie preferences.
• Analytics cookies, including Google Analytics cookies, to measure website usage.
• Marketing cookies or tracking technologies, where enabled, to measure campaigns and personalise communications.
• Preference cookies to remember choices requested by you.

Strictly necessary cookies do not require consent. Analytics, advertising and other non-essential cookies are activated only according to the choices made through our consent banner.

8. Who receives personal data?

Where necessary, personal data may be disclosed to:

• Our website hosting and technical-support providers;
• Omnisend and its authorised subprocessors;
• Google, when Google Analytics has been accepted;
• Payment gateways and payment processors, including Stripe and PayPal
• Delivery, logistics and fulfilment providers, including Printful
• Accounting, legal, insurance and other professional advisers;
• Fraud-prevention and website-security providers;
• Public authorities, regulators or courts where disclosure is legally required; and
• A buyer, investor or successor if our business or assets are reorganised or transferred, subject to appropriate confidentiality safeguards.

We do not sell personal data.

9. International transfers

Some providers or their subprocessors may process personal data outside the United Kingdom, Spain or the European Economic Area.

Where a recipient is located in a country without an applicable adequacy decision, we use an appropriate transfer mechanism. This may include the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement or Addendum, together with supplementary safeguards where necessary.

You may contact us at alex@estepona.life for more information about the safeguards applicable to a particular transfer.

10. How long we retain personal data

We retain personal data only for as long as necessary for the relevant purpose:

• Orders, invoices and accounting records: generally six years from the relevant accounting entry, or longer where another legal obligation or unresolved claim requires it.
• Customer accounts: while the account remains active and afterwards for applicable legal limitation periods, unless earlier deletion is appropriate.
• Customer enquiries: normally 12months after the enquiry is resolved, unless the information is needed for an order, complaint or legal claim.
• Marketing contacts: until consent is withdrawn, you unsubscribe or the information is no longer necessary. We may retain a minimal suppression record to ensure that marketing is not sent again.
• Omnisend activity and campaign records: 10 years
• Security logs: normally 12 MONTHS unless an incident requires longer retention.
• Consent records: for as long as reasonably necessary to demonstrate compliance and during applicable limitation periods.

Information may be anonymised so that it can no longer identify an individual. Anonymous statistical information may be retained indefinitely.

11. Your rights

Depending on the law applicable to you, you may have the right to:

• Request access to your personal data;
• Request correction of inaccurate or incomplete information;
• Request deletion of your personal data;
• Request restriction of processing;
• Object to processing based on legitimate interests;
• Object at any time to direct marketing;
• Request data portability;
• Withdraw consent at any time; and
• Request not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects.

To exercise these rights, email alex@estepona.life, telephone +34 654 605 430, or write to:

Alexdigital Limited
Unit 19 South Western House
Southampton
Hampshire
England
SO14 3AS

We may ask for information reasonably necessary to confirm your identity.

You may also complain to the supervisory authority responsible for data protection in your country. Relevant authorities include:

• The UK Information Commissioner’s Office at ico.org.uk; and
• The Spanish Agencia Española de Protección de Datos at aepd.es.

If you live elsewhere in the European Economic Area, you may contact your local data-protection authority.

We may use segmentation or profiling to tailor marketing—for example, using purchase history or campaign engagement. We do not use this information to make solely automated decisions that produce legal or similarly significant effects.

12. Security

We apply appropriate technical and organisational safeguards intended to protect personal data against accidental or unlawful loss, alteration, access, disclosure or destruction.

These measures may include encrypted connections, access controls, software updates, backups and security monitoring. No internet transmission or storage system can be guaranteed to be completely secure.

13. Children

The website and online store are not directed at children under 14, and we do not knowingly collect their personal data. Purchases must be made by an adult or with the involvement and authorisation of a parent or legal guardian.

If you believe that a child has supplied personal data without appropriate authorisation, please contact us at alex@estepona.life.

14. Third-party websites

Our website may contain links to websites operated by third parties. Their privacy practices are governed by their own policies. We are not responsible for how those third parties process personal data.

15. Changes to this policy

We may update this Privacy Policy when our services, providers or legal obligations change.

The latest version will be published on this page with a revised “Last updated” date. Where a change materially affects processing based on consent, we will request new consent where required.

16. Contact us

For questions about this Privacy Policy or our handling of personal data, contact:

Alexdigital Limited
Unit 19 South Western House
Southampton
Hampshire
England
SO14 3AS

Email: alex@estepona.life
Telephone: +34 654 605 430